How To Promote Your Business Services

Posted by Thomas Barnes on November 23, 2011 under Business | Be the First to Comment

Marketing an online business that provides a service has parallels with product businesses, but you’ll find important differences. Each job might have different details, and you have to assess the project and then make a proposition with your fee.

Much depends on if the quote is approved, or not, but no matter what always tends to

result in annoying after thoughts. We humans frequently ask reflective questions wondering if things could have been different. Should you have quoted a higher price? Is it way too low or too high, etc. If you are ethical, then you may wonder if a higher price is totally fair. With many services, there are unknown and unforeseen situations that will result in more work for the provider. This article is all about establishing accurate and fair rates structures in the services business online.

Yes, it holds true that you are providing a service to your clients. So there exists something very important and critical we would like to point out.

The thing to constantly keep uppermost in mind are the range of benefits that your service specifically makes available to your clients. There is a huge variation that really is glaring if you can see it. People tend to hold and view benefits they are aware of in a much completely different light. When someone thinks of a service provider, or receiving a service, there is a tremendously basic feeling attached to it. Plus there is nothing special about receiving “service.” So what you do is utilize the power of market positiioning; you do not supply a service – you give people benefits.

Let me ask… are you really conscious of your true value; how much your benefits are worth? Do you have a clear understanding of how beneficial your particular service is worth as performed by you? This area is one where so many people can have a tough time, and very often people undervalue their worth.

The the greater part of service providers reflect people in general due to the fact what the providers do is grossly underestimate their real worth. Of course you ought to be as objective as you can in this area. If you are fairly inexperienced, then you need to charge accordingly. If you’re a little stuck about the way to approach this, then a great place is by going to Google. You may have to shop around, but simply browse on your service keywords and look at others who offer similar services as you. Of course that will provide you with a real world idea of what people are charging.

Be wary falling for the trick of being willing to drop your fees when someone suggests it – no fiddling around with your fees. That is where individuals will want to have advantage of you as much as possible. Even if you obviously state your fees on your site, you will see people who will want to get you to come down as much as possible. If you do that, decrease your fees, then you won’t be respected by your client – and it appears that you do not value yourself. Another point is that when you do this for someone, then that is a green light for them to continue trying to get more from you, for less.

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Software And Services For Customer Relationship Management

Posted by Bryan Stone on January 30, 2011 under Internet | Be the First to Comment

Two of the leading software developers in the CRM field are Microsoft CRM and Goldmine software. CRM is an acronym for customer relationship management. It is a field in computer technology that helps businesses keeps track of their clients. Also, thru developments in recent years, the CRM system is used as the perfect means to manage, automate and synchronize every kind of business interaction between company and client, be it marketing, technical support, and primarily sales.

The basic functions of the CRM system are three: to acquire, enhance, and retain the customer base. The acquiring of new customers is a much easier job with a CRM system because sales can be done with ease, and at the same time contact management becomes a more efficient part of the whole operation. When it comes to enhancing the customer database, a web-enabled CRM can give clients the advantage of one-stop shopping. This can be achieved with customer service tools managed by a team of service and sales specialists. Probably the most important role of the CRM however, is the retaining of customers. This is because the CRM keeps track of all sales, and therefore can easily identify loyal customers, and reward them.

As I said in the beginning two of the competing software companies that have a firm grasp of the CRM market are Microsoft CRM and Goldmine Software. Goldmine Software has been one of the first companies to implement the CRM system. Since then, the products have evolved to become more and more specialized. In my opinion, this is an advantage and also a disadvantage, of the Goldmine Software. There is no question that the Goldmine Software is competent, this is evident by the fact that it is still one of the leading brands in CRM, the only problem with their newer programs is that they have become too complicated for the average user. Of course the basic program hasn’t suffered that many changes, and all the specific developments are available as add-ons, but it is still worth pointing out that maybe the developers of Goldmine Software have forgotten that simplicity is most often the form of success.

On the other hand, the Microsoft CRM has been catching up pretty fast. It hasn’t been at the forefront of CRM technology but in recent years, it is getting a bigger and bigger share of the market. Its recent success can be attributed to its user friendly interface. It has a strong point exactly where the Goldmine software falls short. Another of its strong points is represented by the tight integration with Microsoft Office and Outlook.

This is a real plus because the interface is much more familiar in this way to employees who have experience working with Windows. On the other hand, what it gains in speed and versatility the Microsoft CRM looses in depths. It is very cumbersome when it comes to very specific and specialized tasks, and it is a hassle to get what you want from it in these kinds of situations.

In conclusion I can say that both these software companies have managed to get their fair share of the ever growing CRM market. Microsoft CRM is fast , and user friendly, perfect for small and medium businesses, while the Goldmine Software is much more specialized, making it ideal for big companies, but harder to use. There’s no question that both these companies will continue to be extremely profitable in the future because of the high demand for CRM systems, but there are a lot of younger software developers putting pressure on them with new programs appearing each day.

The author is an expert in CRM software and solutions and recommends both microsoft and goldmine..