Best Marketing Ideas for Small Businesses

Posted by Roger Ward on February 9, 2011 under Business, Marketing | Be the First to Comment

If you are an owner of a small business, then one of the things that you need to do is to invest time and money in promoting your business. If you want to do this, you can make use of 1,000 marketing ideas. However, you must remember that not all of them are cost-effective. When online marketing has been introduced, spending too much money became an option. It helped businesses to promote their products and services without the need to spend too much. Here are some of the popular marketing ideas for small businesses.

First, you will have to make your small business visible on the Internet. If you want to promote your business online, you will have to make your own website. The reason is that the web is the best place to promote products and services. You will need to look for cheap hosting, site building options and domain registration. If you already have your own website, then you have to make use of free sources like HubPages and Squidoo so your products and services can be visible to a bigger market.

Second, you need to create and maintain a business blog of your own. People surf the Internet to search for reliable information on certain topics. Create a blog and provide some valuable and reliable information that are related to the products and services that your business is offering. You need to create a close relationship with your clients and blogging is the best way to do this. The search engines will surely notice your website once you make a close connection with your clients and gain tons of viewers.

Third, take full advantage of social networking sites. Today, the hottest trends on the Internet are social networking sites like Facebook, Twitter and LinkedIn. You are free to join and open the door of a lot of networking and marketing possibilities. With the use of these networking sites, you can access large networks of friends, family members and potential clients for your small business. If you will make use of these social networking sites correctly, you can increase the visibility, credibility and popularity of your business.

Fourth, you must market and brand yourself. It is one of the best small business marketing ideas that you can do. People are easily drawn to the owner who runs the business. If you are included in a reputable community-based organization, then you must mention it to your website. Customers will really like to know that the people they are doing business with are trustworthy and responsible. These marketing ideas for small businesses will surely help you increase your sales.

More than 1,000 marketing ideas can be used not only to promote your products and services but to improve the overall performance of your business.

Free Marketing and advertising Ideas for Small Business

Posted by George Stevens on January 31, 2011 under Business, Marketing | Be the First to Comment

Advertising is commonly one of the least implemented ways to promote and showcase a business. Why? Mainly because advertising may well be pricey. Besides that, a large number of advertising methods are unproven. The outcomes can be unstable. Sensible home business owners are cautious with their money. They typically are inclined to choose proven marketing solutions. Even so, advertising doesn’t have to be expensive. There are numerous free advertising possibilities small business proprietors can use.

The following are seven free promoting and advertising suggestions for small business enterprises.

#1 Register the business website on free listing directories such as DMOZ which could help to improve the online targeted traffic.

#2 Make the most of classified ad sites. Design ads to market a specified tool or service. Make sure to create your ad similar to you would any other paid ad. Solve a issue. Produce a compelling headline. Include a call to action.

#3 Add your business to local search engines like Google Places, Local Yahoo, Local MSN and so on. Include reviews to your profile. Help to make absolutely sure the address and contact details is consistent with what you have publicized on your website. Also put a few local keywords to your blog SEO strategy. For example, if you’re situated in Dallas Texas and your website is about fitness training, then you may perhaps choose “Fitness training Dallas Texas.”

#4 Submit ads on social networking sites similar to Twitter, Facebook, LinkedIn and MySpace. Don’t go insane with the advertising. Simply just publish them all on your profile page or incorporate them once in a while in your articles.

#5 Trade advertisements with relevant websites. For instance, if you’re a health and fitness trainer and you know a nutritional expert, you may each post an ad for the other on your web-site. It’s a easy promotional relationship. You may additionally submit advertisements in each other’s news letters.

#6 Participate in trade forums that let you to advertise your own business. You could develop advertising campaigns especially for your forum target audience.

#7 Make use of no cost listing sites similar to Craigslist to promote your small business. Compose the classifieds similar to you would for any other medium. Get a engaging headline, copy that provides a alternative to a problem and after that a call to action.

You can likewise create flyers and brochures and place them all-around town. And while it’s not free, you might additionally print your internet site on stickers or magnets and put them on your vehicle. These kinds of ads generally don’t cost much and they can easily have a great return on investment – specifically for local businesses.

Free advertising and marketing options are all around you. It simply requires a small amount of ingenuity to recognize and capitalize on them.