Advice for Making Successful Business Cards

Posted by George Curtis on November 14, 2010 under Business | Be the First to Comment

You need to make the foremost primary impact you are able to when reaching new connections for your company. Your business cards provide considerable effect in the outcome of that first impression. In the following article, I am going to talk over some of the methods your business cards influence first impression results.

As an example, what is the impression you can find yourself remaining with when you meet up with a person who hands you a business card produced on paper with substantial sturdiness vs the identical business card printed from a computer at their home on cheap flimsy paper? The heavy duty weight paper gives an impression of the person that provided it to you of sturdy competency and steadiness. The business card produced on lightweight paper leaves behind an impression of weakness. I believe it is apparent which opinion might be more prone to influence the desire to do business.

Okay, so you might want to have cards produced by a professional business card printing service on strong paper. Paper weight is specified several ways. One system for calibrating paper weight is the point system. Most professionally printed business cards are produced on either 12pt or 14pt card stock. Cards created on stock with one of these weights offers the sturdier feel needed. Additionally, if your printer applies a Ultraviolet overcoat on the cards this will provide extra stiffness and sturdiness. ( A good paper weight comparison chart is available for your review at:

Extra tactile sense can be put onto your business cards by getting them printed using a raised ink process. The ink used with this kind of printing undergoes a process that makes it stand up higher than the paper surface area when it dries. Thus it gives a tactile feel which flat ink printing does not provide. Much like the feel of durability from utilizing heavy weight paper, the feel from raised ink is considered to be a richer stronger experience.

What are some considerations for your business card design ?

An excess of clutter of the information on your business card might cause your business card to be discarded prior to it being even checked out. For that reason, keep your information and design concise so it is easy to read. Prioritize the information you would like to present. The top priority item needs to be emphasized and cause the reader to the other information on your card. I recommend that you consider the most recognized factor individuals desire to do business with you. Then you develop a name, a slogan, a logo or something that can be used upon your card to catch attention focusing on that # 1 reason. This should result in the viewer interested in learning more about you and peruse the rest of the data on your business card.

The speedier someone will be able to understand what you and your business is about, the more productive your business cards can be. A business card is merely 2″ x 3.5″ in dimensions, hence the quantity of textual content you can put on your card will have to be constrained. A slogan, a name, a company name, and information about how to make contact with you like a phone number is usually crucial.

Many times there is information besides just the name and contact information you want to convey. There may be just not sufficient room for additional textual content. This is where the utilization of pictures and images may be used to communicate extra important information.

For example:

- a professional portrait photo of you smiling, can create a sense of welcome, comfortableness, and personalize the interest. (also makes it easy to identify you again)

- a good picture of a product you provide can show exactly what you supply.

- a business logo image can assist you to establish branding for long term effortless identification of your business.

Hence should you want to maximize the information your business card offers think about using photographs.

Research has shown the fact that colour applied to any document will have more readers than just black and white. This is correct for business cards also. So, make use of colour upon your card however try to make use of it in a manner that pleasingly draws in awareness, but does not cause it to be more complicated to read. You might use color to separate different sections of information. For instance use it to spotlight essential contact information such as your phone number.

It is advisable to ensure that your design simple and easy to read through. Keep in mind that a first impression is something that stays in the thoughts of the individuals you connect with, and is going to be difficult to impossible to change. So, take into account diligently the impact you want to produce with your business cards for your business prosperity.

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360 Virtual Tours On Your Business Website

Posted by Lindsey Smith on November 12, 2010 under Business | Be the First to Comment

A virtual tour is visually pleasing- a fantastic way to introduce visitors to your website and product. In the old days, virtual tours were slow and cumbersome. Technology has brought the quality of virtual tours on in leaps and bounds. With lots of virtual tour companies to choose from, you can setup a brilliant virtual tour for your website.

Tours are definitely a long term investment. With the cost not too disimilar to a professional website, you should consider the benefits of having one for your website. Also think about how virtual tours will impress more potential clients. A 360 tour really is a long term investment that should pay dividends.

360 tours allow potential visitors to visit your attraction from the comfort of their own home. They will also get a feel for your location. For past visitors, they can show their friends and family and relive the moment. A virtual tour really does allow a visitor to get as near to visiting your venue as is possible from their home.

A 360 tour is visually pleasing to a visitor, and if they are on the home page, it will grab their attention and have them transfixed on it. Having finished the tour they are going to want to know more. Leaving them wanting to visit in the flesh. Your virtual tour can also contain information on what the web user is browsing.

Where as photos on a website might speak a thousand words, imagine how many more words a tour will say. It is true that photos can look impressive. Your 360 tour will allow people to zoom and pan, which static images just cannot do and life is not static. Think how important this is for a wedding venue, where the bride and groom will want to get a feel for their special day. Why sell your venue short through only having static images?

Let your facilities show themselves off. Show your function room, cathedral, museum, manor house, country park off in the best light possible. Don’t bore your web visitors with uninspiring text or photos. Adding a panoramic tour to your website will allow visitors to walk around. They’ll be able to do everything from zooming in, to walking round your venue. They’ll even be able to check out the wallpaper.

Panoramic tours make your website more interesting and encourage users to return. However, the secret advantage of having a panoramic tour on your website is it is most likely your competitors will not! Virtual tours have been around a long time, but not many businesses truly understand the benefits they can bring. Luckily, you do now! So now you understand just how virtual tours can attract more visitors. Virtual tours pay for themselves!